Quality Spotlight: Circle Seafoods ULT Fillets Create a New Paradigm for Pink Salmon
As part of the rollout of an innovative product from Circle Seafoods, I wrote a guest article for The Quality Line.
Article Excerpt
The reimagining of an entire fish species isn’t new. Bluefin tuna, once relegated to the canned aisle of supermarkets, is now a must-have menu item in high-end sushi restaurants. The full value of bluefin was untapped until markets’ perception of the product transformed from staple to a differentiated luxury, complete with a name that confidently positions it as distinct from other tuna—hon maguro. 本 hon in Japanese means true, genuine, or origin, and is used in the Japanese name for Japan 日本 nihon, which in English can be translated literally to “the origin of the sun.” 本鮪 hon maguro refers to bluefin tuna caught in Japanese waters and can be literally translated to “bluefin tuna from the source.”
My contribution
The team
