My sister Jessie is a real estate agent. She was representing the sellers of a home for sale for 7 figures, and wanted to try something new to drive traffic to an open house.
We spent 45 minutes together at a café, leveraging advertising tools available to her through her brokerage and crafting a hyper-targeted audience, message, and landing page for her ad. She ran the ad with a budget of $250 for 5 days, and doubled the views to her listing's details page, and, crucially, the home went pending the following week after just 15 days on the market.
Is there a 1:1 relationship between running this ad and the home's quick sale? Of course not. Thousands of other factors are also in play. However, if the area under the curve of a listing's views represents the probability of receiving an offer, is doubling that area (the dark blue section above) worth $250? Often, yes. With modern advertising tools, relatively small budgets deployed with care create powerful outcomes.
This tactic worked for Jessie because her digital infrastructure (listing details, website, Google business page), client service, pricing strategy, and local knowledge were all on point. Adding a little hyper-local ad spend to the mix is the accelerant that helped achieve an outstanding result in this case.
If you're looking for an outstanding agent who knows how to get creative & goes above and beyond for her clients, look no further: jessieculbertboucher.com
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